It started at a swimming pool.

Paris and Hong Kong,
working as one.

We've known each other for a long time. We first worked side by side in Amsterdam at Fredhopper for four years, long enough to learn how the other thinks and to trust it, and we stayed close ever since. In the summer of 2025, over a drink by the pool, the conversation kept circling back to one idea we couldn't let go of, and that is where Phaeth began. Rather than pick a single headquarters, we leaned into the distance and built a company that spans timezones, cultures, and markets by design.

// international from day one

A CEO around the clock.

To build Phaeth into a truly international company, we share the CEO role, leveraging complementary strengths in business and technology, and giving each of us the last word on our own domain. With one of us awake in every timezone, the company never really sleeps.

Co-CEO · Business

Adrien Coutarel

[email protected] · Based in Paris 🇫🇷

• Co-founder of Target2sell (exit to Mirakl)
• ML deployment specialist for e-commerce
• Proven track record bringing products to market
• Sales, marketing, and go-to-market leadership

Co-CEO · Technology

Dr Peter Wong

[email protected] · Based in Hong Kong 🇭🇰

• PhD in Computer Science, University of Oxford
• 8 years as CTO in digital healthcare (UK & HK), from startup to unicorn to IPO
• 12 years in B2B software engineering
• Expert in distributed systems, cloud, and AI applications

One company, two centres of gravity.

Phaeth is organised around two complementary halves, the people who bring the product to the world and the people who build it, anchored at our headquarters in Paris.

Built by people who've shipped at scale, and passed the audits.

We've taken companies from startup through unicorn status to IPO, with the technology leadership and governance that demands. Privacy and security aren't an afterthought, they're how we were trained to build.